PPCALL
Print Network available for the General and Hispanic Markets to develop COST PER CALL campaigns
English Network details:
- Over 9,000 publications available
- Each week about 3,000 publications participate running an average of 3 ads per issue.
- Our total reach is approximately 9,000 ads per week.
- Our publications are comprised of major daily newspapers to small town weekly shoppers small niche monthlies to major national magazines.
- 25% daily newspapers
- 50% weekly newspapers
- 25% magazines
Spanish Network details:
- Over 600 publications available
- Each week about 250 publications run an average of 2 ads per issue
- About 50% of the network is concentrated in the highly dense Hispanic markets such as: CA, FL, NY, TX, IL
The breakdown of the type of publication is:
- Community Newspaper: 65%
- Daily Newspaper: 10%
- Magazine: 25%
This campaign is based on a COST PER CALL basis, where only those calls that are received by the client’s agents and last more than 30 seconds get billed to the client.
PFP TV Advertising
- HLG Solutions understands the high costs that are involved in a traditional TV advertising campaign. And it is for that reason that our focus is in providing our clients with an alternative solution to have the same reach at a much lower risk.
- Our solution provides companies the ability to deploy a nationwide advertising campaign on national Hispanic or General market Television based on a Cost Per Call model.
- This cost per action model could be used to generate qualified leads or calls for a call center and/or increase traffic and sales via a website.
- HLG Solutions will run a 2-week test schedule for a :30 or :60 seconds spot on a portion of our overall Hispanic or general market CPA footprint which will contain between 140-160 national network clearances.
- At the end of the test and based on the number of leads and sales generated by the call center and the website we would arrive at the required CPL/CPC allowable to roll out the campaign.
- All subsequent campaigns after the initial test is completed will be paid on a CPL/CPC model.
- At the end of the test and based on the number of leads and sales generated by the call center and the website we would arrive the required CPL/CPC allowable to roll out the campaign.
- All subsequent campaigns after the initial test is completed will be paid on a CPL/CPC model.
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