Mobile
Mobile Marketing
- HLG Solutions is able to reach the Hispanic and General Markets in the US, Canada, Mexico, Latin America and other worldwide countries through Banners and Search mobile marketing campaigns.
- HLG Solutions pay-for-performance campaigns on mobile devices are run as click-to-call on either display banners or search media
- HLG Solutions can also set up mobile campaigns where the banner leads to an actual WAP landing page on the mobile device to generate a lead
- HLG’s global network reaches the Hispanic and General Markets in the US, Canada, Mexico, Latin America and other Worldwide countries
- Our payout models for mobile media are based on a Cost Per Lead and Cost Per Call basis
- The payout includes the creative development of banners and Landing pages as well as translation services when necessary.
Mobile Search
- HLG Solutions will implement a pay-for-performance search campaign on mobile devices to initiate a call from the consumer to the advertiser’s call center.
- HLG’s search campaign will use Keywords previously approved by the advertiser as well as search Ads that the consumers will click on
- Keywords and Ads will comply with Trademark and Branding restrictions (if applicable).
- HLG will absorb 100% of the implementation costs as well as the necessary media buys to generate the qualified calls
- HLG will purchase media on a Pay-Per-Click model from search engines such as Google, Yahoo, MSN and other mobile platforms.
- The advertiser will only pay for calls generated that last at least 60 seconds or more once connected to a live agent.
Numbers are already huge
- 90% of Americans own a cell phone
- 70 million go “online” monthly via cell phone
- 3.5 billion text messages sent daily
Mobile search outperforms Internet search via PC
- Response to mobile search ads is 2-10x higher
- Higher response across all brand metrics
- Action to call is immediate to the click on mobile search
By 2013
- The world is projected to use mobile phones as a primary source for internet instead of a PC
- The Hispanic Market
- Recent studies from the Mobile Marketing Association show that the Hispanic market segment use the mobile phone more than other demographic groups
Search Sample
Below is a sample mobile search campaign within Google Mobile for Allstate. When the consumer clicks on the Ad it immediately initiates a phone call to Allstate on their phone.